At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
With customer centric & building up the quality agent force strategies for AIAV in general & for Premier Advisory in particular. We are focus on brand visualization, awareness, management, agent brand building and sales conversion through activation organization & management.
Report to: Manager, Premier Marketing
Function: Agency Distribution | Department: Premier Advisory
Location: HCMC
Role: Individual Contributor
Roles & Responsibilities:
- Develop and execute comprehensive MKT plan for PA brand with focus on visualization, awareness, and management.
- Implement strategies to enhance agent branding building by creating targeted campaigns and program to attract and retain top performance agents.
- Organize, manage event to drive sales conversion including planning, align with sales and manage event specialist team.
- Manage social/digital campaign and project included content creation direction, social media management, email mkt & creative agency management.
- Conduct research to identify industry trends, TA preferences and competitive activities to inform MKT strategies & tactics
- Monitor & analyze MKT performance metrics and report on key finding.
- Maintain and manage MKT budget, ensuring that all MKT activities are within budget and on time Ad hoc task which assigned by PA Head of MKT
Requirements:
- Minimum 5 year in MKT communication, planning, execution
- Bachelor's degree in MKT communication, business or a related field Experience on MKT event, communication, digital & social campaign
- Experience working with cross functional team & manage multiple campaign at the same time
- Creative thinking and problem -solving abilities
- Strong analytical skill and ability to translate data into actionable insights
- Proficiency in Microsoft Office Project management skill
- Ability to work independently with supervision
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
